I came upon this over at Comicbookmovie.com… [blockquote sub_text="James Gunn" blockquote_border="border_top_bottom"] I believe color is a part of what made Guardians successful. When so many huge, spectacle films have the beige color palette of Saw, the brain becomes thirsty for color. We were that Technicolor pitcher of water at the edge of the summer desert. [/blockquote]
I can't say how important I think this is. One of the things I really liked about the first Pirates of the Caribbean was it's warm gold and orange palette and how different it was than anything else out there. The next movie went to that more common desaturated blue and green and was a lot less fun and visually interesting. Same with the third one.