This was revealed by Chris Ryall of IDW over at CBR today:
There will be variant covers by guys like Joe Corroney (paying tribute to Alex Ross, who said he was amused and not offended by the cover, which shows what a good sport he is), Thom Zahler, and a couple other folk I’m working on. And we’re going to offer the first issue as a variant black and white issue printed on newsprint-type paper, to really use the “Weekly World News”-influenced cover to its fullest. And maybe even rope in fans of the paper who confuse the comic for a new print edition of the paper…