I'm Just Not Smart Enough

I did have one problem with the New York Comic-Con. I wasn't smart enough to make The Joke. I know it's there, I just can't get there. Here's what we had:

1. The Pope was in town.
2. The previous Pope had a comic or two.
3. The New York Comic-Con was in town.
4. Richard Branson owns Virgin Comics.

Somewhere, there's a joke that ends with them forming a joint company called Blessed/Virgin Comics. I just can't seem to make it happen.