The occasion of the third film isn't just an excuse to run a picture of the smokin' hot Keira Knightley though. I wanted to point out the unique ad campaign they're using to sell the previews: See it before the secrets get out.
Now, that's part of why I like to see things opening week. That and being with a crowd that really wants to see the film, and not just "something, and Shrek the Third was sold out." But it's the first time I've seen an early premiere sold this way, and I think it's clever, and really shows an understanding of the audience.
As for what the secrets are, I dunno. I've stayed off the parts of the interweb that might spoil anything. My prediction, though, is that Captain Jack, as captain of a vessel, will perform Will and Elizabeth's wedding ceremony.
In other news, I have the Love and Capes shirts prototypes. And they look shweeeeet.
