This was the first in a series of teen pregnancy commercials done for Family Planning of Northeast Ohio.
Two spots were produced (one featuring the teenager, left, and one featuring a baby) simultaneously, allowing the client to produce two quality commercials for far less than they would have if they had been produced separately.
The focus of this spot was all the parts of childhood that one misses when they have to deal with a teen pregnancy. The green-tinted monochromatic treatment and faux letterboxing helped keep the somber mood.
Commercial produced during my tenure at The Markell Company.