Chemsultants is a wonderful Ohio-based company that designs and produces adhesives, as well as a number of other client-driven pilot and test coating solutions. The problem with such a company is that it's hard to pin down, and the material is a little dry.

We wrote and produced this series of Chemsultants advertisments. We married a headline to an atypical photo to create interest and make the ads stand out from the other ads in whatever publication they run in.